Hi, I'm Alana
I solve high-impact, systemic product friction at scale. From restructuring multi-product onboarding life-cycles to crafting complex developer sandboxes, I bring deep strategic architecture together with pristine interface visual craft.
Execution
Without Ego
I turn complexity into clarity, aligning diverse expertise around the right problems and strategic priorities.
By challenging assumptions and embedding experimentation into how teams make decisions, we drove +240% growth in Jira activation.
“Strategy isn’t about having all the answers. It’s knowing which questions matter, where to focus, and how to turn insight into impact.”
My Design Process
I approach product strategy using a simple cyclical framework, keeping decisions grounded in user validation whilst adaptable to business needs to execute with agility.
Case Studies (2016 Archives)
See how this cyclical framework was mapped and executed across real-world product lifecycles.
Pioneering peer-to-peer car sharing platform (later acquired by Uber).
Digital transformation and booking experience redesign.
Outside of Work
When I am not mapping complex customer experience or thinking the next business strategy to propose, you will likely find me tinkering, brewing, or contributing my craft back in the community.
